Cast Coated Paper
A high gloss finish on both or one side of paper or board.

Chromo Board
Coated on one side only, referred to also as single-sided board.

Coated Paper
Coated papers improve reflectivity, colour, brightness and hold ink a lot better, more so than uncoated papers.

Gloss Art
Surface has a gloss shiny appearance and reflects light.

GSM
The unit of measurement for paper weight (grams per square meter). Typical photocopy paper is 80gsm. Business cards are normally printed on a 300-400gsm stock to provide durability and rigidity.

Kraft
Paper made from chemical wood pulp, bleached or unbleached, used for wrapping and packaging.

Laid and Wove
The most common of writing papers, a continuous watermark consisting of close parallel lines.

Matte Art
Surface has a flat matte finish exhibiting a smooth non-reflective surface.

Satin Matte Art
Essentially a matte surface finish which will still exhibit some ink gloss when printed. Also known as silk, half matte or dull.

Uncoated Paper
Uncoated paper has no coating which creates a rough surface and is relatively high bulk. Inks on uncoated stocks generally appear darker and fill in more as the ink is absorbed more into the body of the uncoated paper than on coated stocks.

Watermark
A deliberate design or pattern such as a translucent logo in paper created during manufacture.